Delhi NCR has many housing projects, and buyers compare them on their phones. If your project does not appear on the screen, or if your enquiry goes unanswered, the buyer moves on. This guide shows a simple system that helps builders and brokers in Gurgaon, Noida, Bhiwadi, Alwar and nearby areas turn clicks into site visits.
Step 1: Build a focused landing page for each project
A landing page has one goal: get the visitor to enquire. Include:
- A clear headline with the project name and location
- Photos and floor plans that load quickly
- Price range or "starting from" details, if you can share them
- Key facts such as size, possession and amenities
- A short enquiry form with name, phone and budget
- Call and WhatsApp buttons on every screen
Avoid long forms. Each extra field lowers the number of enquiries.
Step 2: Choose the right ads
Meta ads (Facebook and Instagram)
Meta shows your project to people who match your audience. Use photos and short videos. Add a lead form or send people to your landing page.
Google Search ads
Google shows your ad to people who search for "3 BHK in Noida" or "plots in Bhiwadi". These buyers show strong interest.
Many builders run both: Meta for reach, and Google for active buyers. Read our Meta ads vs Google ads guide.
Step 3: Target the right people
- Location: Choose the cities and areas that match your project and buyers.
- Age and income signals: Match your price range.
- Interests and behaviour: Reach people who show interest in property.
- Retargeting: Show ads again to people who visited your page.
Step 4: Follow up within hours, not days
Fast follow-up wins more visits. Use this routine:
- Call within one hour of the enquiry.
- Send a WhatsApp message with the brochure and location.
- Offer two site-visit slots.
- Follow up the next day if the buyer does not reply.
- Record the result in a simple CRM.
A CRM saves every lead, assigns it to a team member and reminds you to call. Read what a CRM is and whether you need one.
Step 5: Measure what works
Track these numbers every week:
- Number of enquiries
- Cost per enquiry
- Number of site visits
- Which ad or page brought each lead
Stop ads that bring poor leads. Put more budget into those that bring visits.
Common mistakes
- Slow pages. Buyers leave in seconds.
- No call tracking. You cannot tell which ad works.
- Too many project details. Keep the page simple.
- No follow-up routine. Leads go cold.
How Coding Wala helps real estate teams
We build real estate websites and landing pages, run Meta and Google lead ads, and set up a simple CRM. We serve Gurgaon, Noida, Bhiwadi, Alwar and the rest of Delhi NCR.
Frequently asked questions
How many leads can I expect?
Lead volume depends on your project, price, location and budget. We never promise a number. We promise clear tracking and honest reports.
Do I need a separate website for each project?
You can use one main website with a landing page for each project. This keeps your brand together and your ads focused.
What is a good cost per lead?
It changes by city, price range and season. Compare your own numbers month to month and improve them step by step.
Can brokers use this system too?
Yes. Individual brokers can use a simple listing site, a few ads and a basic follow-up routine.